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Overview
Here’s the complete overview of Selling on Amazon For Dummies 1st Edition PDF:
Selling on Amazon has become one of the most popular ways to earn income online. In fact, there are over 2 million people selling on Amazon worldwide. Amazon allows any business, no matter how small, to get their products in front of millions of customers and take advantage of the largest fulfillment network in the world. It also allows businesses to leverage their first-class customer service and storage capabilities.
Features of Selling on Amazon For Dummies 1st Edition PDF
Here’s a quick overview of the essential features of this book:
- The basics of selling on Amazon
- Using FBA
- Getting started
- Deciding what to sell
- Conducting product research
- Finding your way around Seller Central
- Product sourcing, shipping and returns, Amazon subscription, fees, sales tax, and more
- How to earn ROIs (Returns on Your Investments)
Table of Contents
Below is the complete table of contents offered inside Selling on Amazon For Dummies 1st Edition PDF:
Introduction 1
About This Book 1
Foolish Assumptions 2
Icons Used in This Book 3
Where to Go from Here 4
Part 1: Getting Started With Selling On Amazon 5
Chapter 1: Laying the Groundwork 7
Getting the Lowdown on Selling Online 7
Weighing the pros and cons of online retailing 8
Taking a tour of online stores and marketplaces 9
Exploring How Amazon Works 10
Before you start selling 10
Selling products 11
Using Fulfillment by Amazon (FBA) 11
Comparing Amazon Business Types 13
Vendor (1P) versus Seller (3P) 13
Individual versus Professional 14
Arbitrage versus private label 15
Sellers with and without brand registry 17
Tabulating the Costs 18
Product sourcing 18
Shipping and storage 18
Amazon Seller fees 19
Returns 19
Other costs 20
Following Amazon’s Rules 20
Seller code of conduct 20
Accurate information 21
Acting fairly 21
Ratings, feedback, and reviews 22
Communications 22
Customer information 22
Circumventing the sales process 22
Multiple Amazon Seller accounts 23
Chapter 2: Selling on Amazon in a Nutshell 25
First Things First: Finding Products to Sell 26
Deciding what to sell and not sell 26
Exploring product sourcing options 29
Listing Products for Sale on Amazon 30
Prepping and Shipping Products to Customers 31
Introducing Amazon Prime 31
Fulfillment by Amazon (FBA) and Small and Light (SNL) 32
Fulfillment by Merchant (FBM) 33
Seller Fulfilled Prime 34
Drop-shipping 34
Multi-Channel Fulfillment 35
Boosting Sales with Advertising and Promotions 35
Providing Stellar Customer Service 37
Chapter 3: Setting Up Your Amazon Seller Account 39
Registering to Become an Amazon Seller 39
Completing Your Amazon Seller Business Profile 42
Business Address 42
Official Registered Address 43
Language for Feed Processing Report 43
Legal Entity 43
Merchant Token 44
Display Name 44
Checking and Adjusting Your Account Settings 45
Entering Shipping and Return Settings 46
Shipping settings 46
Return settings 47
Securing Your Amazon Seller Account 49
Chapter 4: Becoming Familiar with Seller Central 53
Finding Your Way around Seller Central 53
Switching marketplaces 54
Navigating the menu bar 54
Using the search bar 60
Viewing your payments summary 61
Taking advantage of Amazon business reports 62
Accessing the Buyer-Seller Messaging Service 64
Getting Help and Information 65
Engaging in the seller forums 66
Contacting Amazon support for help 67
Managing your case log 67
Consulting Amazon Selling Coach 68
Skimming Amazon headline news 69
Checking out Amazon’s app store: The Service Provider Network (SPN) 69
Exploring Amazon’s Seller University 70
Part 2: Procuring Products to Sell On Amazon 71
Chapter 5: Knowing What You Can and Can’t Sell on Amazon 73
Recognizing Products You Can Sell: Amazon’s Product Categories 73
Open categories 74
Categories that require approval 75
Steering Clear of Restricted Products 76
Brushing Up on Food Safety Rules 78
Organic products 79
Chilled and frozen products 80
Chapter 6: Finding Products with Profit Potential 81
Recognizing the Characteristics of Products with High Profit Potential 82
Uniqueness 82
Price range and profit margin 82
Sales volume 83
Shipping cost/complexity 84
Reviews 84
Steering Clear of Troublesome Products 84
Trademarked products 85
Mechanically complex products 85
Products that are difficult and costly to store and ship 86
Products sold in large retail stores 87
Conducting Your Own Product Research 87
Using product research tools 87
Sizing up the competition 89
Exploring Alibaba and other Chinese online wholesale marketplaces 90
Validating or Rejecting Product Ideas 92
Weighing the pros and cons of carrying the latest, greatest products 92
Considering seasonal products 93
Giving new brands a try (or not) 93
Focusing on Price and Sales Volume 94
Checking out different pricing strategies 95
Keeping an eye on the competition 95
Estimating sales volume 97
Setting realistic profit projections 98
Chapter 7: Exploring Your Product Sourcing Options 101
Mastering Retail Arbitrage 102
Buying from brick-and-mortar retailers 102
Buying from online retailers 105
Recognizing the importance of having a purchase order (PO) or receipt 107
Sourcing Products at Auctions and Liquidation Sales 107
Weighing the Pros and Cons of Drop-Shipping 109
Buying from Manufacturers, Distributors, and Wholesalers 110
Deciding whether a manufacturer is best 111
Knowing when to opt for a distributor 111
Deciding when a wholesaler is best 112
Sourcing Products from Alibaba 114
Finding Suppliers at Tradeshows 117
Making and Selling Your Own Products: Amazon Handmade and Custom 119
Selling your own hand-crafted products 119
Selling customized products on Amazon 121
Chapter 8: Evaluating and Negotiating with Suppliers 123
Deciding Whether to Use Domestic or Foreign Suppliers or Both 124
Recognizing the pros and cons of working with domestic suppliers 124
Weighing the pros and cons of working with foreign suppliers 125
Selecting Suppliers with the Right Stuff 126
Gauging experience and expertise 127
Ensuring clear communication 127
Sizing up a supplier’s reputation 128
Assessing a supplier’s responsiveness 130
Comparing prices 131
Negotiating Prices and Terms 132
Prepping for negotiation 132
Brushing up on effective negotiating tactics 133
Obtaining a purchase order contract 134
Part 3: Getting Down To The Business of Selling 137
Chapter 9: Listing Products for Sale on Amazon 139
Knowing What’s Required to Own the Buy Box 140
Ensuring buy-box eligibility 140
Meeting the quality metrics for winning the buy box 141
Thinking outside the buy box 144
Obtaining High-Quality Product Photos 144
Brushing up on Amazon’s product photo rules and restrictions 145
Procuring manufacturer photos 146
Taking your own photos 146
Outsourcing product photos 147
Checking out Amazon Imaging Services 148
Creating a Product Listing 149
Matching to an existing product listing 149
Creating a new product listing 151
Listing multiple products in bulk 155
Listing variations and bundles 159
Creating product subscriptions 162
Increasing Your Product Search Ranking on Amazon 164
Harnessing the power of the A9 algorithm 164
Checking out the competition 166
Using keywords to your advantage 166
Chapter 10: Fulfilling Customer Orders 171
Choosing an Order Fulfillment Method 172
Fulfillment by Amazon (FBA) 172
Fulfillment by Merchant (FBM) 174
Seller Fulfilled Prime 175
Drop-shipping 177
Using Fulfillment by Amazon (FBA) 178
Accounting for the costs 179
Knowing what to send and not send to FBA 182
Signing up for FBA 185
Preparing and shipping products to FBA 185
Removing inventory from FBA 190
Shipping Products Yourself: Fulfillment by Merchant (FBM) 193
Selling on Amazon For Dummies 1st Edition PDF Free Download
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